Designing Multiplatform Storyworlds for a Connected Audience



Adipat Virdi studied Architecture and practiced Socio-Spatial Analysis before changing career to write and make films. Having studied at both Oxford and Cambridge, Adipat has qualifications that include Creative Writing, Marketing and PR and MA's in Screenwriting and in Design, Strategy and Innovation.


Adipat subsequently set up Maaji Productions to develop his media and entertainment ideas with the philosophy of creating socially responsible projects that nurture new talent and create innovative opportunities.


Alongside TV, film and documentary projects, Maaji also organizes industry events and is developing training courses. Projects include Underground, a storyworld set against the history of London, involving a team of Ghost hunters operating on the Underground system and a modern reworking of the Arabian Nights.


A key area of expertise is in Transmedia Production. Adipat's project, Searching, was a Sundance New Frontier Story Lab finalist that looked to raise awareness around honour-based crimes. An article about Searching was published with The Huffington Post (Read it here)


Adipat has also set up Transmediology as a hub for designing experiences, engaging audiences and managing communities within brands and storyworlds. This has now grown to be one of the key networking portals within the global community.


As part of the ongoing work within MAAJI - Adipat has also been involved with:

-       Torino Film Lab - as one of four Audience Designers chosen to mentor Independent Filmmakers with their multiplatform strategies.

-       Key film festivals (TIFF, LFF, Cork Film Festival) to talk about his projects and promote Transmedia.

-       City university and University of South Wales as visiting lecturer

-       Part of the specialist panel delivering training at Transformat Lab. This includes a forthcoming course developing Transmedia and Multiplatform skills for film and media industry practitioners.

-       Panel Speaker for, among others:

·     CROSS VIDEO DAYS - discussing the future of Transmedia

·     FILMTERACTIVE - judging the HBO award for Multiplatform Content and talking about the value of multiplatform design and 'big data' on strategies for effective audience engagement

·     DIY DAYS in LA - speaking about SEARCHING and helping design the learn / do / share programme.

-       Part of the core design team at Centifolia - a global event for the Cosmetics Industry where, alongside speaking, he is responsible to designing the development and co-creation days to use narrative structures in engaging audiences.